Arab Financial Services (AFS), the Middle East and Africa region’s leading digital payment solutions provider and fintech enabler, has announced a strategic partnership with Lune Technologies, a leader in financial data analytics and enrichment based in the UAE and a key player within Dubai’s DIFC and Abu Dhabi’s Hub71 tech ecosystem. Together, they plan to innovate financial data services by introducing advanced data enrichment solutions for banks, fintechs, and financial institutions.

AFS plays a crucial role in transforming how businesses and consumers interact with financial services, thanks to its comprehensive digital payment systems and innovative fintech solutions. Recognized for elevating financial services through technology, Lune specializes in unlocking the value of transaction data with advanced enrichment and analytics. Their efforts have empowered financial entities to harness the power of their data more effectively. By joining forces, they aim to set new benchmarks in financial data services, enhancing the sector's efficiency, decision-making, and user experiences.

Key Benefits and Features

The partnership will deliver a comprehensive suite of financial data services, designed to:

Provide deeper insights into banking consumer spending behaviors.

Enhance financial decision-making for businesses and consumers alike.

Drive innovation in financial products and services through data-driven insights.

Transform banking and payments transaction data into powerful, actionable insights for customers

Mr. Samer Soliman, CEO of AFS, stated, “I am pleased to announce our alliance with Lune. This partnership complements our strategic goals of partnering with fintech innovators that deliver enhanced value to our clientele. Lune's cutting-edge enrichment engine is set to redefine user experiences.”

Mr. Helal Tariq Lootah, Co-founder and Co-CEO of Lune, commented on the partnership, “Partnering with AFS allows us to reach a wider audience, deepen our impact, and brings us closer to revolutionizing financial services across the MENA region. Our shared efforts will make financial insights more accessible and actionable for financial institutions around the region.”

As AFS and Lune align on this partnership, the focus is on long-term growth and the continuous enrichment of the financial ecosystem in the region. Both entities are committed to exploring new avenues for leveraging data analytics and payment technologies to meet evolving market needs.